Marketing & Brand Manager

Professional Overview

Results-driven marketing leader with more than a decade of experience designing and executing integrated B2B and B2C growth strategies, with a strong track record in building teams, managing budgets, and delivering measurable ROI across digital, paid, and traditional channels.

Core Capabilities

Expertise includes B2B and B2C marketing strategy, campaign execution, budget ownership, team development, paid media optimization, CRM strategy, stakeholder alignment, market research, and performance analytics.

Professional Experience

National Staffing Services Company | Brand Marketing Manager | 2024 to Present

Led a comprehensive brand and demand-generation transformation for a regional staffing operation, focused on improving client acquisition and partnership development. Built and trained a marketing team while managing budget ownership and performance accountability. Identified critical technology gaps and developed a CRM strategy that enabled nationwide adoption across corporate and franchise locations. Partnered closely with sales to modernize positioning, streamline workflows, and deploy scalable, data-driven marketing initiatives.

• – Took the business from zero digital presence to profitable e-commerce in eight weeks. Launched full campaign operations in under 30 days. Identified disconnected systems across 80+ locations and developed the CRM strategy to unify them. Sees how the pieces should fit together, whether that means building new infrastructure or making existing tools work as one.

• – Drove a significant increase in qualified B2B leads through website optimization and conversion-focused landing pages

• – Reduced cost per lead while substantially increasing high-intent prospects through paid media optimization

• – Consistently delivered strong ROI through disciplined budget management

• – Established team training standards and performance benchmarks

• – Authored a CRM implementation roadmap that initiated a company-wide marketing technology transformation

Retail & E-Commerce Company | Brand Manager | 2021 to 2024

Developed and executed cohesive brand strategies to expand visibility and engagement across digital channels. Led social, email, content, and advertising initiatives while collaborating with sales and creative partners to ensure message consistency. Conducted market research to identify growth opportunities and expanded consumer reach through organic marketing efforts without reliance on paid advertising.

• – Achieved sustained organic audience growth and improved brand engagement

• – Launched and scaled a profitable online presence from the ground up within a short timeframe

Marketing Consultancy & Agency | Marketing Strategy Partner | 2015 to 2024

Served as a fractional marketing executive for political initiatives and small businesses, overseeing strategy through execution. Built and led cross-functional marketing teams, managed full campaign budgets, and delivered integrated B2B and B2C programs across multiple industries.

• – Recruited and managed multi-person marketing teams under tight timelines

• – Built the entire marketing operation for a political campaign outspent 28-to-1 against a $10 million budget. Won 64-36, breaking county and state records. This wasn’t luck. A career across industries built a skill set for exactly this: no matter the problem, the resources, or the odds, finds the path that gets results.

• – Directed dual-audience strategies balancing donor, voter, partner, and consumer priorities

• – Owned full campaign budgets and optimized spend across media, events, and grassroots efforts

• – Established complete digital ecosystems rapidly for new initiatives

• – Helped transform under-resourced campaigns and struggling businesses into successful, revenue-positive operations